Learn how the institutions growing their freshman class in 2026 are rethinking every step of undergraduate student search: from smarter list strategy and tighter demographic targeting to CRM activation and multi-channel campaigns, and how EDDY's orchestration infrastructure ties it all together better than anyone else in the market.
This isn't a theory session. It's a practical walkthrough of the entire undergraduate student search process, the way it should be run in 2026.
Learn how to refine list selection, segmentation, and targeting for the 2026 undergraduate market so your team can focus on students most likely to engage, apply, and enroll.
Coordinated outreach across email, digital media, direct communication, CRM activity, and personalization can reduce gaps in the student journey and move more prospective students toward application.
Understand how a more connected approach to targeting, campaign execution, CRM activation, and performance insights can reduce wasted spend and help build a stronger incoming class.
Brent Ramdin leads EducationDynamics with a clear mission: help institutions move beyond outdated models and build what works for today’s learners. With more than two decades of experience across higher education and K-12, Brent brings strategic vision, operational discipline, and a deep commitment to access. Before EducationDynamics, he served as President of Encoura, advancing one of higher ed’s most widely adopted enrollment and data science platforms. He also held leadership roles supporting K-12 districts and helped shape ERP, SIS, and CRM innovation at Campus Management, now Anthology. Brent holds an MBA and bachelor’s degree from Florida Atlantic University.
Bethany Moran leads sales and marketing at EducationDynamics, driving growth through partnerships that help institutions solve real enrollment challenges. She works closely with higher ed leaders to connect them with strategies that improve performance, strengthen student engagement, and support long-term institutional health. With more than 25 years in higher education, Bethany brings deep industry expertise and a proven record of building high-performing teams. Her work at EDDY is grounded in finding the right fit for each institution—not selling one-size-fits-all solutions. Bethany holds a bachelor’s degree from Westminster College and an MBA from Maryville University.